Artist of The Week – The Survival Code USL January 10, 2023 Artist of the Week, Section, USL Blog, USL StoriesHere’s some more information about the band and the release:Current biography: The Survival Code was founded by Gary McGuiness in London in 2011 and had a variety of line ups and sounds before they found their sound on their 2018 release “Hopelessness of People” which was produced by their existing producer Matt Hyde. This was the album that saw the band become a duo and this and the subsequent release “Crosses to Carry, Coffins to Fill” have gone on to define the band’s sound and energy. Especially the lead single from the latter “So Serious” which has seen 1.3m streams on Spotify and 2m across all platforms. The growth on socials and platforms since have seen the lads’ numbers grow to over 18k listens a month on Spotify for the last three years, 10k new Facebook likes and more across other platforms so this new release is seen as a great chance to connect with a larger audience versus previous offerings. This is the band’s first release since covid and an album with 12 songs in 12 months, supported by acoustic versions and live versions of the song on set dates in advance is seen as a great way of engaging. The guys also have a whole separate social strategy to focus on the instruments and parts to help highlight their’ complexity and further telling the story. During the process the guys have taken on the challenge of making the videos and over 100 drawings have been made to reflect the lyrics and many are becoming animations on the videos to help to tell the stories. There is a lot to come in 2023!Gary has been the frontman/songwriter since the band inception. Formally a drummer he stepped out from behind the kit when moving to London and that background has always lent itself to a very rhythmic style of writing and playing. Gary has since moved into a broader involvement in music as a director in “Bad Apple” music that have booked key shows for the band “God Is an Astronaut” and manages the artist “Jamie Dean” of GIAA and the Irish artist “Gavin James” Simon joined the band in 2018 for the release of the “Hopelessness of People” album. He was in a band known as “The Barbs” that had early success in the late nineties, included touring in Asia, playing Download and supporting “The Darkness” on their ascent among many others. Simon brings a great style and energy to the band and has been an amazing live drummer since joining.“Full of Buoyant Jams that belong on giant stages” Kerrang! MagazineAbout the song: “The Heart Will Bleed” is a song about loss and necessary separation from something. That something can be a person, place or thing. The distance and time will help but there’s a part of you that will always be with it for better or worse, some things just can’t ever be fixed” Gary.Band members, instruments played and hailing from:Gary McGuinness: vox/guitars – IrelandSimon Hartop: Drums – CoventryBoth members have been based in London for over a decade.Musical influences:Gary: Foo Fighters, Muse, Deftones, Biffy Clyro, Alkaline Trio Simon: Smashing Pumpkins, Iron Maiden, Tool For fans of: Foo Fighters, Biffy Clyro, Muse, Royal Blood, Kid Kapichi, Socialshttps://www.thesurvivalcode.co.uk/https://www.facebook.com/thesurvivalcode Tweets by TheSurvivalCodehttps://www.instagram.com/thesurvivalcode/https://www.youtube.com/@thesurvivalcodeSpotify Apple musichttps://music.apple.com/gb/artist/the-survival-code/530425696Leave a Reply Cancel ReplyYou must be logged in to post a comment.This site uses Akismet to reduce spam. Learn how your comment data is processed.