Let’s Talk About Texts, Maybe? USL September 17, 2016 Social Media Saturdays, USL Blog, USL Stories Let’s talk about all the good things and bad things that may be…Let’s talk about texts. Classics never go out of style and texting is a classic. For over 20 years SMS or text messaging has been and remains one of the most effective, efficient and fun ways to communicate. Why? It’s simple and easy; short sweet and to the point. No one wants to read a novel in a text, although we’ve all seen or experienced someone with fingers blazing across the keyboard, typing faster than most people speak, thankfully, for business purposes, that’s not going to happen – I’ll explain. Texting for business is social, permission based, valued, and when done right, not only welcomed, but anticipated. Let’s look at 9 reasons why SMS is so powerful: 97% of Text Messages are opened. Email only has a 20% open rate. 23 BILLION text messages are sent per day 80% of people are now using text messaging for business in some form or fashion 70% of consumers appreciate getting text messages from their health care providers 75% of people would prefer to have offers sent to them via text 70% of employees think that companies should use texting for internal communication 67 – The number of text messages sent per day by the average millennial 1/3 of Business Professionals can’t wait 10 minutes to respond to a text Because anyone you message is required by law to opt-in and give their consent to be a part of your text message marketing program, SMS marketing is not only non-invasive, it’s permission based. Who uses SMS Marketing Churches Uplift spirits with daily passages from scripture, and keep your entire congregation up to date on events with text invites and reminders. Schools Alert students, parents, and staff to emergency and weather-related closures. Also, boost attendance at under-represented events with SMS invites. Restaurants Fill empty tables with weekly texts advertising your specials, and make sure diners remember their reservations with timely appointment reminders. Salons & Spas Remind customers of their appointments, so your staff can accurately organize their time with walk-ins. Online Stores Immediately alert customers when you have a hot item back in stock. Retail Stores Drive traffic and boost customer loyalty by texting the latest deals, and running a loyalty rewards program. Nightclubs Promote special events and guest DJs to instantly fill the room. Government Agencies Boost attendance at rallies and gain support for issues, and keep constituents up-to-date on important proceedings. In addition to the groups listed above, 75 percent of Millennials say text reminders for appointments, deliveries, payments, promotions and surveys are helpful. Specifically, they say text reminders are “less disruptive than a voice call” (63 percent), “One less thing to have to remember” (57 percent), and “The most convenient way to be reminded” (55 percent). Reminders aren’t the only way you can use text messaging to communicate with Millennials, of course. Here are some other ideas for reaching out to your millennial customers via text messaging: Send product offers, discounts and coupons. You can even use technology called “geo-fencing” to ensure these messages are delivered when customers are within a certain radius of your business. Send notices of upcoming events, releases, sales or contests Send an alert when a product is shipped and/or when a delivery is scheduled Use text messages to enhance security, such as alerting customers when there is activity on their account Send reminders when a payment is due and/or acknowledgments when payment has been made Send customer satisfaction surveys Before starting any type of text message marketing campaign, be absolutely sure to obtain written consent (also known as opting in) from your customers to put them on your text message marketing list. This is required under federal CAN-SPAM laws, which are enforced by the FTC. If you don’t follow this procedure, customers may report you and fines are steep, up to $500 per spammed message. Also be sure that you immediately remove from your list any customer who asks to stop receiving texts from your business. Finally, make sure that customers understand that charges from their mobile carrier may apply to any texts — you don’t want someone with a limited texting plan to get the unpleasant surprise that your texts are costing them money. As you can see, Texting (SMS) is a powerful business tool for your company. People are relying on their mobile phones more and more every day. Real quick, name three things you never leave home without? Most people say their keys, wallet, and… cellphone. I inform my clients every chance I get that everyone communicates, but few people connect. Text/SMS marketing is a great way to connect and engage with your tribe. Responsible and effective text messaging campaigns revolve around sending texts that are highly relevant to consumers on an individual level. Feel free to partner up with Something To Talk About’s Mobile Text Marketing Program: Text: TEXTUS To: 95577 or watch our demo video here http://KeepingItSimplySocial.com Do you use text message marketing? How has it worked for your business? Let us know in the comments Guest Blogger Derrick Carpenter from Something To Talk About 201-456-8907 or 201-305-3561. Leave a Reply Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.