On this edition of

Social Media Saturday_2

Why Teamwork? Here are 4 Tips


Welcome back to a brand new edition of Social Media Saturday! I can’t believe we are halfway through the year – 2016 is flying by!

Today I’d like to discuss the importance of teamwork for your organization, whether large or small. Creating an effective team is crucial to the success of an event, project, or business. Recently, a colleague of mine held a music festival that turned out to be unsuccessful. I had met with him several months ago to discuss the event, and recommended that he invest his time and attention to creating a team that would ultimately help him hold a successful event. He did not take my advice. He felt that instead of structuring a team of people with a high skill set to run the event, he could cut costs by doing it all by himself.

He is not alone in this type of thinking. There are many new and small business owners who feel that they can cut costs in many areas because it is easier to learn how to do it yourself.  If you are going to take on the roles and function of an entire team by doing it all yourself, then I wish you the best of luck. For any brand, whether big or small, to be successful there needs to be a team in place to help make that happen. Today, I want to share with my readers and other bloggers four helpful tips on how and why to build an effective team.

Tip 1: Creating Your Team   

As an entrepreneur, I understand creating a team with members who have a different skill set than yours is an added benefit that will get your company moving in the right direction. For example, most millennials are good at social media when it comes to posting content and videos about their life’s journey. However, just because you know how to post content does not mean you understand the concept of social media marketing. Create a team of people with strong skill sets in areas such as marketing, journalism, business, finance, etc. But most starting and small businesses cannot afford to pay individuals who have these skill sets, so they cut costs by trying to handle these areas themselves. Unfortunately, this may not lead to a desirable outcome. Check out my previous article on how to build an effective team, as I discuss this concept in depth http://urbansocialitesnj.com/2015/10/social-media-saturdays/


Tip 2: The Benefit of Strong Teamwork

A team that works well together understands the strengths and weaknesses of each team member. One of the benefits of strong teamwork in the workplace is that team leaders and members become proficient at dividing up tasks so they are completed by the most qualified person. Without strong teamwork, it can be difficult for managers and executives to determine which staff member is the best person to accomplish the task successfully.


Tip 3: Functioning Teams = Increased Productivity

Work groups and teams develop systems that allow them to complete tasks efficiently and quickly. When a task is handed to a well-trained and efficient team, the team’s work pace assures that the task will be completed quickly and accurately. This allows the company to take on more work and generate more revenue without having to add more staff. This becomes helpful when efficient teams from departments work together. Each team is well aware of its own abilities and the group can work together effectively as opposed to disjointed groups of employees who may not be familiar with how to work together.


Group of happy young  business people in a meeting at office


Tip 4: Teamwork and the Value of Feedback

I believe that feedback is crucial towards evolving and moving your business to the next level. Your team is your eyes and ears. They are going to engage with your fan base and customers to see what people think about your company and how you should improve. Very recently, we placed a rating scale on our website to receive feedback when visitors land on our website. At the end of the day, we believe that there is always room for us to improve no matter how successful we may become.

Scheduling individual weekly meetings with your team is another good way to receive feedback. If you can’t schedule individual staff meetings, which can become time consuming, then you can always schedule weekly team meetings. Major brands like McDonalds, Walmart, and Apple constantly run focus groups to see how they can continue to stay ahead and be number one in their industry.  Smaller brands must develop a similar mind set and model when it comes to aiming to be number one in our industries too.  This is why teamwork is very important to running a successful business.

I hope that these tips will help you get started on how to become a more effective team builder.  I enjoyed sharing them with you as well. The next edition of Social Media Saturday will be coming up on Saturday, July 16th at 11am ET. If you have any comments or questions, please email me ayasha@urbansocialitesnj.com & connect with us on social media

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About The Author


Ayasha Roberson started Urban SociaLites, LLC in June of 2010, she holds a bachelor degree in Sociology from Richard Stockton College and Masters Degree in Administrative Science from Fairleigh Dickinson University. Every 3rd and 5th Saturday check out her blog Social Media Saturday as Ayasha provides you with helpful tips of how to make your brand cool, hip, and colorful.

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