On this edition of

Social Media Saturday_2

4 Ways To Promote Your Brand During a Networking Event

By Ayasha Roberson

As business owners, we are often invited to many networking events where we can meet and make connections with other business owners. However, in the world of social media, sometimes I find myself unsure of how to make to my brand shine with people face-to-face, because I spend so much time behind my computer and phone on social media. Since it is beginning of a new year, I’d like to share four helpful tips on how to make your brand shine when you attend a networking event.

 

Tip 1: Stand Out Business Cards

Make sure you have updated, fresh business cards to hand out when attending any networking event. If you want your business card to stand out, it should include the following information: full name, business and/or cell phone number, email address, your company logo, website address and social media names, or handles. Most business cards I usually receive don’t have the person’s social media handles, which is a setback. Have you ever tried to look up someone on Facebook to find thousands of people with the same first and last name? This has happened to me several times. Not everybody has an updated profile picture on Facebook, so you can’t necessarily rely on that. So, to alleviate this problem make sure you post all of your social media handles on your business card.  See below for a business card sample.

Ayasha Roberson update business card

Tip 2: Leave Enough Time

When attending a networking event, make sure you use good time management. For instance, I recently was invited to the Monmouth County Referral Group open house networking event in Middletown, NJ. Since I don’t live in Monmouth County, I made sure I left work 30 minutes before rush hour started because I didn’t know exactly where I was going, and I wanted to have extra time in case I ran into traffic or got lost.  Luckily, I arrived while the group was still setting up and I was actually able to talk with other business owners before most people begin to arrive. Like the old saying goes, the early bird does catch the worm. Overall, make sure you arrive at any networking event on time because first impressions are the best impressions.

 

Tip 3: Share Pictures

Whenever I attend networking events, I like to take pictures with my digital Nokia camera and post them onto my company’s website.  I also use my smartphone to post pictures immediately on social media. When attending a networking event that has a hashtag, make sure you ask the individual that invited you or go to the organizer’s website to find out what hashtag they’re using. If you are definitely going to attend, you can start to post content on social media using the hashtag before and while you are at the event. Your followers will see the pictures from your event and may decide to follow others using the same hashtag. This will eventually increase your following and could make people want to do business with your brand.

 Monmouth County Referral Group Picture 1

 

 

Tip 4: Always Follow Up 

After you attend a networking event, you usually have a new stack of business cards. Make sure you follow up with each person when you receive a business card.  Include your website and social media details in the email as well.  I love to include links to our website in my follow up emails to make the person aware of what’s new to watch or listen to on our site. They may not click onto the link immediately, but they may remember that you shared some content that they can view later or maybe even share with others, especially if they like what they see. These small details can make you shine above the rest.

Monmouth County Referral Group Picture 2

I hope that you will implement all of these tips when you attend your next event sometime this year. And here’s some information on Monmouth County Referral Group, who hosted the recent event I attended:

Monmouth County Referral Group is a professional organization of like-minded individuals dedicated to building relationships and exchanging business leads and referrals with fellow members. Each member represents one industry, business or service. For more information, please visit their website at http://www.monmouthcountyreferrals.com/

Again, be sure to check out Social Media Saturday the 3rd and 5th Saturday of each month on our website www.urbansocialitesnj.com My next blog premieres on March 19th at 11am ET. In the meantime, make sure you connect with us on social media

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Ayasha Roberson most recent photo

 

About The Author

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Ayasha Roberson started Urban SociaLites, LLC in June of 2010, she holds a bachelor degree in Sociology from Richard Stockton College and Masters Degree in Administrative Science from Fairleigh Dickinson University. Every 3rd and 5th Saturday check out her blog Social Media Saturday as Ayasha provides you with helpful tips of how to make your brand cool, hip, and colorful.

One Response

  1. Profile photo of Startupverve
    Startupverve

    Great introduction to networking Ayasha. The point about leaving enough time is so important for being mentally prepared (you need to psyche yourself to perform well at events and running late puts you off kilter!). Following up is also critical – as soon as I get back to my car I make notes on the person’s business cards as you can get through a lot of conversations! Immediately following them on LinkedIn / other social networks is important. Overall I’d add that preparation is everything – getting hold of a delegate list is useful if you can and doing some research on companies is useful if you can. If you can find out who’s going try connecting with them on SM beforehand and strike up a conversation – people will be pleased to see you when you arrive and put you at ease!

    Best of luck with the networking!

    James A Davies
    http://www.startupverve.uk

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