On this edition of

  Social Media Saturday_2

 How To Make Your Mark In 2016

By Ayasha Roberson

 

 

Figuring out how to make your brand shine is sometimes challenging, especially when you’re trying to find your way as an artist in the entertainment industry. Many elements go into your brand, and all of them are important to your success. Don’t be overwhelmed – I’m here to guide you with four helpful tips on how to make the right decisions when trying to make your mark in 2016.

Before we get started, let’s go over a couple of quick definitions of words I use simultaneously in this post: brand and business.  First, a brand is a type of product produced by a company or an individual. For example, an artist’s brand is their music. A business is the practice of making a living. For example, a school teacher makes a living from teaching children. Now that you understand the difference between a brand and a business, let’s get started.

 

Step 1: Polish Your Image

Your appearance means everything, especially when you are trying to build a brand. Most artists in this field do not understand the value of their image. First, think about your image as an artist and discover what kind of image you want to present and market to your audience.  I suggest researching to find a qualified image consultant in your area to help you find the image that fits your brand perfectly. Hiring an image consultant is a good investment and expense that you would have to work into your budget.

Step 2: Get Back to Basics

Once we get your look completed, sometimes we have to go back to basics and review good communications skills, such as public speaking and proper grammar. At the end of the day, you are a business even though you may not see it that way. Your image consultant will help you build up confidence and teach you what to say and how to say it when you’re in the public eye. When you speak properly, you will project yourself as more astute and intelligent, giving your brand a more sophisticated look and feel.

 

Step 3:  Be Business-minded

In addition, I strongly suggest that artists learn the industry jargon. Find a local college community, adult school, or even an online school where you can enroll in non-credit courses in this area. Having this knowledge will help you engage in conversation about industry business and understand what people are saying instead of feeling like they’re talking around or at you. I believe that as an entertainer you have to be educated in all aspects of your business, not just the creative side. The more you are educated about your field, the less vulnerable you will be when someone tries to take advantage of you.

Step 4: Create a Budget

Create a budget for your brand by listing all of your expenses, then estimate how much each item will cost. Once you have completed your list, add everything up. Your budget should be based off your monthly or annual expenses. Your company budget should not include your personal expenses; these should be kept separate from your business expenses.

Here’s an example of monthly budget:

January 2016

Website Design: $2,000 (creation of your website, social media, etc.), one-time only, flat fee

Advertisement/Promotion: $500.00, ongoing monthly expense

Image Consultant: $1,000 (hairstylist and wardrobe stylist included), one-time only, flat fee

Make-up Artist: $300, one-time only, flat fee

Photoshoot: $400, one-time only, flat fee

Media Kit: $ 175, one-time only, flat fee

Brand Identity/Development: $100 per hour, ongoing monthly expense

Transportation/Travel: $100 (gas and tolls)

Total $ 4,575

If your business expenses are $4,575 per month, then budget at least $5000.00 for each month.

Now, your business expenses will likely vary per month, based on your business needs for that particular month and where you live. If you are having a difficult time creating a budget, then hire an accountant to create a budget for your brand. This will help you manage your business cash flow, revenue, and expenses.

 

That’s it for this Social Media Saturday. I hope these steps will get you one step to closer to building your brand. I look forward to presenting my next post on February 20, 2016 at 10am ET. In the meantime, make sure to connect with us on social media.

 

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About The Author

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Ayasha Roberson started Urban SociaLites, LLC in June of 2010, she holds a bachelor degree in Sociology from Richard Stockton College and Masters Degree in Administrative Science from Fairleigh Dickinson University. Every 3rd and 5th Saturday check out her blog Social Media Saturday as Ayasha provides you with helpful tips of how to make your brand cool, hip, and colorful.

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