On this edition of


4 simple Tips


Effectively Managing Your Time while running your business on the side

By Ayasha Roberson https://twitter.com/ayasha7

In today’s economy, very few people can financially start and manage their business without having additional incomes. Most small business owners are usually working a full or part time job while running their own business. If you don’t have good time management skills you can burn yourself out, and that can lead to sickness and fatigue. Below are 4 helpful tips that will help any small business owner with time management.


Tip 1: Your Schedule

We all have hectic schedules, but in order to manage them, you should first put it on paper. Begin by thinking about your daily routine and writing it down. Make sure you include things from your personal life and business life…being a parent or mentor is just as important as being a business owner. Once you have your schedule for the day, continue writing it for each day of the week. Once you have the full picture written down, you can see if your schedule is too congested with activities and obligations that you may have to scale back from.



Tip 2: Managing Your Time

After you figure out your schedule, calculate how much time each task or commitment will take you to complete. I know from experience that some projects will take longer than others, and that it’s sometimes out of your control. But be organized and figure out how time each project may take. If the specific project becomes too time consuming, maybe that shouldn’t be a service that you offer at this time. You can always refer the project to a consultant who has more time to dedicate to the project.

Tip 3: Your Online Brand

As we live in the digital age, we must dedicate a certain amount of time to our online brand. When I use the phrase online brand, I am talking about your online business presence. As busy adults, working moms and dads it can be very challenging to find the time to dedicate to something. It can be confusing and overwhelming all at the same time. However, I always tell my clients to pace yourself and to take one step at a time.

Most of us know that small business owners, cannot afford to hire a social media consultant when they first start. However, it is still imperative that you dedicate time to your online brand. To get yourself started, I suggest you hire a web designer who has a background in marketing. This person will know how to design or redesign your website giving it own creative spark so that others can see the true value in what you offer. The most important thing that people miss about their online brand is that they should provide fresh and original content on a daily basis. Remember, you are a small brand so you have to put forth consistent effort on all fronts. Posting content consistently and keeping your website up to date can be very challenging when you are working a full time job, but it can be achieved. For example, I usually wake up two hours before I getting myself ready for work to post content on my company’s social media accounts (LinkedIn, Twitter, Facebook, Instagram and Google +). I usually post early in the morning, during my lunch hour, mid-afternoon and in the evening after work. It was a bit of challenge in the beginning, but now I have a steady and consistent flow to posting content and I know you can too.

Tip 4: Me Time

The most important thing that we miss when we are managing our business and working a full time job is focusing on ourselves. I know that it can be hard to relax because you just don’t have the time or you think you’re going to miss out on something. But you have to make a conscious effort to take one day out of the week to care for yourself. Here are some suggestions on how to spend ME time below:

  • Reading a book
  • Going for a walk
  • Go to the movies
  • Eating out
  • Go to the beach
  • Riding a bike
  • Sleeping In for the day or taking a long Nap
  • Watching your favorite TV sitcoms or movies
  • Going swimming
  • Getting your hair and/or nails done
  • Going to a spa

Practice spending one day out of the week doing something for you and I guarantee you will look better, feel better, and be able to work to your fullest potential.

Thank you once again for reading my article on Social Media Saturday. I enjoyed giving you 4 tips on how to manage your time while running your business on the side. I hope that my tips provided helpful information and that you will implement them into your business and personal life. Don’t wait until 2016, incorporate these tips now and after 3 months you should start to see improvement with your time management skills. I look forward to helping you next Saturday at 10 am ET. In the meantime, make sure you connect with us on social media:

Twitter https://twitter.com/SMSaturday

Instagram https://instagram.com/socialmediasaturday/

FB: https://www.facebook.com/ayasha.roberson

Twitter: https://twitter.com/ayasha7

Instagram: https://instagram.com/ayasharoberson/



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